Notions Global Trading Co. LLC

Founded in 1992 and headquartered in Dubai, Notions Group is a leading manufacturer and distributor of confectionery, dates, and snacks. Under the leadership of CEO Fawaz Masri, we combine traditional craftsmanship with modern innovation to create beloved brands that resonate with consumers globally. Our portfolio includes renowned brands such as Chocodate, Arabian Delight, XL, and Raja, alongside a range of private-label offerings. Through our companies—Laronda, SFI, Notions Manufacturing, Notions Trading, and Notions Global—we cater to diverse markets, including retail, private label, and exports. With a reputation for quality and a vision to craft memorable experiences, we have grown to be a trusted partner for customers worldwide. At Notions Group, we remain committed to driving growth, inspiring innovation, and sharing the joy of exceptional snacks and confectionery.